HyPlus continues to advance its technological expertise and is strategically leveraging AI to strengthen its market position. 

The IT service provider HyPlus is further expanding its presence in the field of AI-driven software development. With Juri Stobbe as the new Group Head of AI, the company is consolidating its existing activities and strategically advancing the use of artificial intelligence. 

A key component of HyPlus’s growth strategy is the consistent use of AI. Through AI-powered processes, data-driven decision-making models, and automated workflows, HyPlus sustainably improves efficiency, quality, and customer value. 

AI with a Clear Focus on Business Value
Juri Stobbe brings many years of experience at the intersection of technology and business. A key focus is on the economically sound application of AI, particularly in the retail and e-commerce sectors, where data-driven processes and automation are key success factors. 

 
He also launched a series of events focused on the practical application of AI in a business context and fostered dialogue between technology and business leaders. He ensures that AI solutions are developed in alignment with real-world processes and deployed effectively.  

“AI becomes relevant when it has a tangible impact—in products, processes, and business models. That’s exactly where we come in,” says Juri Stobbe. 

Rolf Pasel, CEO of HyPlus, says of the new position: “AI is a key driver for us in strategically advancing our business model. We are investing in our employees, in data-driven processes, and in digital solutions to strengthen our market position and offer our customers additional value. With Juri Stobbe, we are gaining an expert who translates AI into concrete applications and supports our teams in further developing existing approaches.” 

Systematic Use of AI
HyPlus helps companies integrate artificial intelligence into their value chain. This results in AI solutions that seamlessly integrate into existing processes and systems and prove their worth in operational use. 

To this end, the IT company combines technological expertise—such as in AI models and standardized development approaches—with a clear focus on specific application scenarios in client projects. Examples include more efficient information processing and the faster identification of requirements in the software development process. 

At the same time, HyPlus is making targeted use of AI within its own organization and continuing to build its employees’ skills. The insights gained from this are directly incorporated into its work with customers. 

With this new structure, HyPlus is strengthening its position as a partner for companies that want to put artificial intelligence to productive use and integrate it sustainably into their organizations.